From the Archives: How to Change the World

I was tired of the vegan/vegetarian vs. paleo debate then, and now I just ignore it entirely. Much like most of the world.

“Your diet is the best diet. It’s the healthiest, most environmentally responsible, animal-loving, morally upstanding, heart-friendly, age-defying, or whatever. Fine.  We’ll start with that assumption and go from there.

Here’s the deal: whether you’re vegan, vegetarian, locavore, paleo, Raw, CR, or some other niche eating habit, there’s science to prove your way is the right way. And, there’s science to prove your way is the wrong way. Welcome to reality, where things are 1) not that black and white, 2) most nutrition studies are woefully crappy science, and 3) the woefully crappy science is funded by special interests that want the science to say something specific. But most importantly, welcome to the world where 99% of the US population simply doesn’t give a damn.

And there, my friends, is your untapped market.Read More….


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